{"id":951,"date":"2026-04-09T09:00:00","date_gmt":"2026-04-09T09:00:00","guid":{"rendered":"https:\/\/numerique.vamtam.com\/?p=951"},"modified":"2026-05-11T19:52:13","modified_gmt":"2026-05-11T19:52:13","slug":"google-core-update-maart-2023-analyse","status":"publish","type":"post","link":"https:\/\/www.mrseobureau.nl\/development\/google-core-update-maart-2023-analyse\/","title":{"rendered":"Google Core Update Maart 2023: Analyse &#038; Impact"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<h2>Wat is een <a href=\"https:\/\/www.mrseobureau.nl\/development\/google-core-update-maart-2023-analyse\/\">Google Core Update<\/a>?<\/h2>\n<p>Google voert meerdere keren per jaar grote updates uit aan zijn zoekalgoritme, de zogenoemde Core Updates. Deze updates kunnen grote verschuivingen in zoekresultaten veroorzaken. Websites die voorheen hoog scoorden, kunnen plotseling zakken \u2014 terwijl andere sites juist stijgen. De Core Update van maart 2023 was een van de meest impactvolle updates in jaren en raakte duizenden websites wereldwijd.<\/p>\n<h2>Winnaars van de Google Core Update maart 2023<\/h2>\n<p>Niet elke website verloor terrein. Sommige websites profiteerden juist enorm van de update. De grote winnaars waren websites die:\n<\/p>\n<ul>\n<li>Uitgebreide, goed onderbouwde content publiceerden die vragen van gebruikers volledig beantwoorden.<\/li>\n<li>Sterke <a href=\"https:\/\/www.mrseobureau.nl\/development\/linkbuilding\/\">backlinks<\/a> hadden van betrouwbare, relevante bronnen.<\/li>\n<li>Een goede E-E-A-T score hadden (Experience, Expertise, Authoritativeness, Trustworthiness).<\/li>\n<li>Technisch gezond waren: snel ladend, mobielvriendelijk en veilig (HTTPS).<\/li>\n<\/ul>\n<h2>Verliezers: welke sites werden geraakt?<\/h2>\n<p>Websites die het meest te lijden hadden onder de Core Update waren sites die:\n<\/p>\n<ul>\n<li>Dunne of gedupliceerde content publiceerden zonder toegevoegde waarde voor de gebruiker.<\/li>\n<li>Sterk afhankelijk waren van geautomatiseerde of AI-gegenereerde teksten zonder menselijke redactie.<\/li>\n<li>Weinig autoriteit hadden in hun vakgebied (weinig backlinks, geen duidelijke expertise).<\/li>\n<li>Een slechte gebruikerservaring boden: hoge bounce rate, trage laadtijden, opdringerige advertenties.<\/li>\n<\/ul>\n<h2>Wat betekent EEAT en waarom is het zo belangrijk?<\/h2>\n<p>Google&#8217;s EEAT-principe is de rode draad achter elke Core Update. Experience, Expertise, Authoritativeness en Trustworthiness bepalen hoe Google jouw website beoordeelt. Voor <a href=\"https:\/\/www.mrseobureau.nl\/development\/search-engine-optimization\/\">zoekmachineoptimalisatie<\/a> betekent dit concreet: schrijf vanuit echte expertise, vermeld auteurs met relevante achtergrond, en onderbouw claims met betrouwbare bronnen.<\/p>\n<h2>Hoe herstel je van een Core Update?<\/h2>\n<p>Als jouw website geraakt is door de Core Update, zijn er concrete stappen die je kunt nemen:<\/p>\n<ul>\n<li><strong>Analyseer je content:<\/strong> welke pagina&#8217;s zijn gedaald? Zijn ze inhoudelijk voldoende sterk?<\/li>\n<li><strong>Verbeter EEAT:<\/strong> voeg auteursinformatie toe, citeer bronnen en bouw autoriteit op in je niche.<\/li>\n<li><strong>Werk aan <a href=\"https:\/\/www.mrseobureau.nl\/development\/linkbuilding\/\">backlinks<\/a>:<\/strong> kwalitatieve links van relevante sites versterken je autoriteit.<\/li>\n<li><strong>Optimaliseer technisch SEO:<\/strong> laadsnelheid, Core Web Vitals en mobielvriendelijkheid zijn essentieel.<\/li>\n<li><strong>Herwerk dunne content:<\/strong> voeg diepgang toe aan pagina&#8217;s die oppervlakkig zijn.<\/li>\n<\/ul>\n<h2>Wat kun je verwachten van toekomstige Core Updates?<\/h2>\n<p>Google blijft zijn algoritme verfijnen. De trend is duidelijk: websites die \u00e9chte waarde bieden aan gebruikers \u2014 met diepgaande content, technische kwaliteit en sterke autoriteit \u2014 worden beloond. Korte termijn SEO-trucs werken steeds minder. Investeer in een duurzame strategie voor meer <a href=\"https:\/\/www.mrseobureau.nl\/development\/beter-gevonden-worden-google-strategieen\/\">organisch verkeer<\/a>.<\/p>\n<h2>Conclusie: zorg dat jouw website klaarstaat voor de volgende update<\/h2>\n<p>De Google Core Update van maart 2023 heeft duidelijk gemaakt dat kwaliteit wint. Merken en bedrijven die investeren in waardevolle content, technische SEO en echte autoriteit in hun vakgebied, zijn het beste beschermd tegen toekomstige updates. Wil je weten hoe jouw website presteert? Mr.SEO biedt een gratis SEO-audit. Neem vandaag contact met ons op.<\/p>\n<\/div>\n<\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Google Core Update van maart 2023 zorgde voor grote verschuivingen in de zoekresultaten. Analyseer wie er won, wie er verloor en wat dit betekent voor jouw SEO-strategie.<\/p>\n","protected":false},"author":1,"featured_media":6500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[7,13],"class_list":["post-951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-conversion-rate-optimization","tag-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Core Update maart 2023: winnaars, verliezers en analyse - Mr.SEO \ud83d\ude80 SEO Bureau Nederland<\/title>\n<meta name=\"description\" content=\"Alles over de Google Core Update van maart 2023. Wie won, wie verloor en wat betekent het voor jouw website? 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